3 Strategic Actions to Supercharge Your Business Before 2025
December has always been the time when I feel like cosying up in my warmest blanket with the holiday tunes playing softly and a steaming mug of something hot and delicious in my hand… the perfect winter evening!
But since I’ve been in business, the meaning of December has changed. Yes, it’s a time of festive cheer and cosy hot chocolates, but it’s also a time of profits! I’ve seen more than 2x profits coming in during December all the way to March for my business and that of my clients. It’s a time when emotional spending is at a year-round high, and people are actively looking to bring a change in their health, wealth or relationships come New Year.
So as a coach, you need to be ready to give people the solution they are looking for, and that’s exactly the point of this blog today. Whether this year has been a rollercoaster of challenges or a testament to your resilience, the 3 powerful actions I’ve shared below will help you close out the year strong and set the stage for a phenomenal 2025.
Let’s get into it!
Action #1 - Conduct a Comprehensive Year-End Business Audit
I want to encourage you to sit down and reflect on the year gone by. Take a blank sheet of paper if you will and start taking notes right from January - what worked and what didn’t?
What kind of promotions did you run? What kind of ads or funnels did you build? Maybe you didn’t run ads. Why was that? Maybe you went live with your audience, and it felt great, but it didn’t bring great results - what could you have done differently.
Analyzing what went right and what didn’t will help you identify what you need to double down on in 2025 to get better results, what you need to improve and what you can completely eliminate from your business.
2. Double Down on Your Standout Offer
Focus is the key to scaling. In the world of business, diversity can be tempting. More courses, services, and memberships seem like the path to success. However, true growth often comes from mastering and scaling one exceptional offer.
Too many people get into “diversifying” their revenue streams too early and simply aren’t able to scale either one of them. Trust me - you just need 1 offer to scale up. I scaled my own service-based offer to $100,000+, and only then did I start adding new offers such as my group coaching program to my business.
So instead of spreading yourself thin, identify the ONE offer that
Generates the most revenue
Brings you the most joy
Has the highest potential for scaling
By concentrating your efforts on perfecting and promoting this single offer, you'll create a robust foundation for expansion. Remember, most successful businesses have grown to multi-six and seven-figure revenues by first becoming exceptional at just one thing.
3. Leverage Live Events to Convert "Maybes" into Enthusiastic Clients
I love hosting live events because they really help me to connect with my audience, and connection converts.
Live events are a great way to give your audience a deeper taste of your expertise and pull them further into your world. You can deliver value, build trust and accelerate sales in a relatively short timeframe. They create an interactive, high-energy environment that can quickly turn prospects who’ve been silently watching your work from the sidelines into loyal clients.
I’ve seen a 10x return on my investments from hosting such online live events. In fact, one of my clients made $30,000 in November using this strategy, and his total marketing spend was just $2800!
Here's a quick breakdown of how you can do this:
Host a 3-day live event (online or in-person)
Commit to one-hour sessions each day
Give away your best stuff without holding anything back
Invite attendees to book a call with you if they wish to work with you further
Make them an irresistible offer that solves their urgent problems
Pro-tip: You might get a lot of “I’ll wait till 2025 to start this”. To tackle this, here’s what you can do:
Tell them what they can achieve before 2025
Tell them what they can plan for 2025
Tell them what they can save for 2025
Tell them what you’ve added for free as a bonus.
Here’s a helpful script:
“If you were to get started today, we can achieve (x goal in the next 30 days).
We’ll also build out your roadmap for 2025, so you go into the new year with momentum and a clear plan.
I’ll also add an extra 1 month for free inside the program, and you’ll be getting in at our reduced rate, as we are raising prices in January - what would you like to do?”
Try this and thank me later! :)
Final Thoughts
These aren't just theoretical strategies—they're battle-tested approaches that have driven significant results. By implementing these actions before the Christmas break, you're not just closing out 2024; you're laying a robust groundwork for an extraordinary 2025.
Remember, the most successful entrepreneurs aren't just working in their business—they're working on their business, especially during transition periods like year-end.
Are you ready to end 2024 with a powerful BANG and set yourself up for incredible success?